Explore The Borneo With The Right Time
Explore the Borneo Sabah and uncover a land where ancient rainforests whisper their secrets, crystal-clear waters sparkle under golden sunlight, and majestic mountains rise proudly against the sky. From wildlife encounters to cultural wonders, every journey in Sabah is a story waiting to be told.
MITA
The Malaysian Inbound Tourism Association (MITA) is a non-governmental organization (NGO) founded in 2004 to promote Malaysia's inbound and domestic tourism sectors. It represents a diverse range of businesses, including travel agents, restaurants, hotels, retail shops, and transport operators, that are directly involved with tourism. MITA advocates for policies and support for the industry, represents its members' interests, and works to market Malaysia as a tourist destination through promotional activities and digital marketing efforts.
MATTA
MATTA is the acronym for the Malaysian Association of Tour and Travel Agents, a leading body that represents private sector businesses in the Malaysian travel and tourism industry. It is also the name of the large, biannual travel fair it organizes in Malaysia, which offers travel deals and packages, according to the Malaysian Association of Tour and Travel Agents (MATTA) website and the Facebook page. The term can also refer to Kerala Matta rice, a type of nutritious rice from India.
SABAH TOURISM BOARD
The Sabah Tourism Board is the state government agency responsible for promoting Sabah as a tourist destination, with a focus on eco-tourism. It markets the region's natural attractions, culture, and wildlife to both domestic and international markets. The board works to ensure sustainable tourism growth and collaborates with industry players, government bodies, and its subsidiary, Sri Pelancongan Sabah Sdn Bhd.
BORNEO ARE THE MOST BEAUTIFUL PLACE TO VISIT IN ASIA
You should visit Sabah for its stunning natural beauty, unique wildlife, adventure activities, and rich cultural heritage. From climbing Malaysia’s highest peak, Mount Kinabalu, and diving in world-class spots like Semporna, to exploring rainforests and seeing orangutans and Bornean pygmy elephants, Sabah offers diverse experiences for nature lovers and adventure seeker
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